Why Work Teams Don't Work!
By Vilis Ozols, MBA, CSP
Article reprinted from: Rocky Mountain Quality
Conference, June 1996, Denver, Colorado, USA click
here for information about reprinting these articles)
Foreword:
The focus of the material is towards the reasons that
work teams don't succeed in many organizations, what circumstances often
preclude having successful teams in organizations and what organizations can do
to deal with the issues that contribute to dysfunctional teams. This paper deals
with some of the foundations of team successes and failures and gives an
overview for some of the causative factors in dysfunctional teams. The author
welcomes any readers to share dysfunctional team experience or strategies for
overcoming them.
Teams Are The Way We're Doing Business
The team philosophy has taken hold of North American
businesses and organizations like a catalyzed chemical reaction that starts with
an external influence, accelerates under its own impetus, reaches critical mass,
and continues unimpeded having irreversibly changed the form of the original
substance. Teams have truly become the way that we do business. They started as
social-technical-business experiments, were catalyzed into the North American
business environment by the Total Quality Management movement and have now
become the standard acceptable structure for a majority of organizations today.
A Training Magazine (1) article
states that 73% of organizations (all types and sizes) have at least some
employees organized as teams and in organizations of 10,000 employees or more,
86% have some employees who are members of a working group identified as a team.
Even further, the article went on to state that in these organizations, on
average, 51% of all employees are in teams of one type or another. The
acceptance of teams in today's business environment has become pervasive in all
areas of organizations. Task forces, steering teams, quality teams, work area
teams, self-directed teams, skunk works teams, pilot teams, process analysis
teams, project teams, cross-functional teams, to just name a few.
"...51% of all employees are on
teams of one sort or another."
However, some organizations so believe in teams
that they set them up just for the sake of having teams. Anyone who has been on
a team of this sort recognizes the folly of this approach. They intimately
encounter the realization that the team concept doesn’t make sense and that it
is a waste of time and resources, in an environment where time and resources are
precious commodities. When so many of us are being conscripted to do more with
less, ill-advised teams structures do not make sense. Organizations get
parasitism, rather than the desired synergism.
There is no shortage of literature available that
expounds the virtues of teams. Teams that have decreased error rates from 40% to
less than 5%, or teams cutting order processing times from 14 days to one day.
Teams that can manufacture components in 40% less time than a traditional
organization can - and with 50% less scrap than the competition. Organizations
that earned $2 Million in profit during their start-up period with teams,
instead of the expected $2.3 Million loses anticipated from past experiences
(2). Claims of decreased theft, decreased absenteeism, decreased sabotage.
Wow! What management group wouldn't want teams with those carrots at the ends of
the sticks?
The fallacy of many team start-ups is often in
approaching the equation (shown below) from the wrong side. We initially look
towards increasing productivity, increasing quality, decreasing cycle time and
improving many other management or organizational measures. These constitute
"organization wins." The reality of team success is that these productivity
increases will only be a by-product or result of several more important
"employee win" measures. Many organizations unknowingly transpose these
important measures.
The Secret Of Team Success:
The important measures that any start-up of teams needs
to address first are the employee-based measures that constitute the
"employee wins" category. Once these employee-based measures are attained the
management results do follow. However, if teams are set up with the sole
intent of achieving the management results without answering the intrinsic
success-based questions such as "What’s in it for me?" organizations will find
that their teams are not accepted, successful or enjoyed. This is a major
reason that teams fail. They are started with the expressed interest of
getting more from employees in terms of results, without giving anything back to
the employees in terms of job satisfaction, empowerment, recognition,
decision-making and authority, to name a few areas.
Teams are successful when the employees "win" as a
result of being on teams. Only then, when the employees "win" will the
organization subsequently "win." The downfall of too many teams occurs when
organizers expect teams to win, but they establish structures so this can only
occur at the expense of the employees. This expense is often in terms of
longer hours, extra work (sometimes even at home), more meetings and expecting
the same output in less production time. In this environment, any team success
that is experienced can only be short-lived because it precludes any employee
buy-in to teams. Too many organizations believe that they can get something for
nothing with teams. Teams can only succeed when they are primarily established
as an investment in employees, first.
"Too many organizations believe that
they
can get something for nothing with
teams"
Putting "Employee Wins" First:
The secret to team success is a simple one: When the
team or employees wins, management wins. So what are these employee-based
results that must always precede the organizational results?
Training and Benefits:
Employees win when teams and team members receive
training and additional skills to allow them to be more effective. The personal
resumés of team members must be enhanced. Many traditional management structures
treat training as a "thin air" management perquisite. It is given only when one
is promoted into the thin air of the management structure. In many organizations
the only soft skills training that employees receive occurs when they are
promoted to the supervisory ranks. Too often, front line employees receive only
essential technical (hard skills) training. Successful team organizations train
and educate front line employees with skills and resources that might be
formerly called "management skills" in a traditional hierarchical structure.
"Employee Wins"
Some of the intrinsic team benefits, skills,
training and tools that team members must receive for teams to be successful
include:
- Benchmarking skills
- Project management skills
- Benchmarking opportunities
- Strategic planning
- Fact-finding at off-site locations
- Problem solving
- Decision-making
- Conflict management
- Facilitation skills
- Communication skills
- Negotiation skills
- Group dynamics training
- Quality measurement
- Functional cross-training
- Strategic planning
- Project management
- Diversity training
- Leadership training
- Job satisfaction
- Sense of accomplishment
The Inner Circle:
Employees win when teams and team members are admitted
into the "inner circle." The inner circle is the circle of influence that
previously only management was privy to in terms of being involved in
decision-making and the sharing of information. Any successful team endeavor
must as a benefit draw teams and team members into this inner circle. Too often,
organizations expect that a result of teams will be that employees will be
empowered. Employee empowerment cannot be a goal of teams - it needs to be the
structure around which teams are built.
Similarly, many organizations mistakenly expect that a
result of teams will be increased organizational communication. Once again,
increased organizational communication cannot be a goal of teams - it must be
the structure around which teams are built. In the book, a clearly defined
organizational communication strategy will be discussed that is critical to
team success. It is not enough to simply say that "communication" must be better
in a team environment. A structured, multi-level team communication strategy
must be established that addresses intra-team issues, inter-team issues,
management information needs and organizational team awareness.
"Employee empowerment" and
"better organizational communication"
cannot be the goals of a team program
- they must be the structure around
which teams are built!"
Empowerment:
Employees win when teams are empowered appropriately.
Many teams are established to provide a vehicle for employee input into
operational decisions. Employees, and team members are astute enough to realize
when they have been put into a vehicle that has no gas. This occurs to teams
when they make recommendations that are categorically ignored, discounted or
simply turned down. This type of lip service to teams is another causative
factor for dysfunctional teams. If teams are to be successful they must be
allowed to make decisions and be allowed to implement those decisions.
Learning From Mistakes:
Employees win when teams are allowed to make mistakes.
In many organizations mistakes are treated punitively and teams learn very early
in their life-cycle not to make mistakes, not to take risks and not to try new
things because they might be punished. Errors must be treated as learning
opportunities. A central coaching theme in working with work teams must be to
address error or mistake situations as developmental opportunities, and not to
react punitively. This is an area that is truly in the category of "easier said
than done." Having lead people, supervisors and managers trained in interactive
coaching skills is imperative to work team success. Training programs (such as
our "From Manager To Coach") utilize proven athletic coaching strategies
and analogies that organizational leaders can integrate into their work team
environments.
Winning Teams Have Coaches:
Employees win with coaches. Teams need management
mentors. Too many organizations believe that establishing teams means removing
the supervisory influence. The reality is that this influence must be
re-directed as a developmental or coaching influence. Someone who can let
them know when they are on the right track and when they are straying from
viable pathways. Someone who can identify needed resources for the team, and
arrange for these resources. Someone who can eliminate some of the
organizational barriers that the team encounters. Organizational coaches are
people who can essentially do for the team those things that the team through
its own resources cannot do for itself.
Valid measurements:
Employees win when they "know the score." Many teams
are commissioned to obtain specific results in terms of productivity,
efficiency, quality, or service. Unfortunately, often the teams do not determine
the specific measurements that are valid or that the team can really impact.
When teams don’t impact their score card they lose momentum. Sometimes they
don’t even get moving because they don’t know where to go. Teams need to have
visible, incremental measures of their progress, successes and accomplishments.
Clearly Defined Goals:
Employees win when they have very clearly defined
goals. Almost all organizations have mission statements. Many dysfunctional
teams suffer through meeting after meeting as members inwardly ask themselves,
"What are we supposed to be doing here?"
Yet, as you read this, how many of you can rhyme off
your mission statement right now? Painfully enough, few of us can. It can be
legitimately asked then: "Why do we have mission statements?" The answer lies in
one of America's first mainstream introductions to mission statements; the 1982
Tom Peters and Rob Waterman business classic, In Search Of Excellence
(3). The message America pulled from them was that great organizations
have mission statements. However, if we go back and re-read their book we would
find the message slightly different: In the truly excellent companies, every
employee, from the executives down to the front-liner laborer, understands what
the organization is about and what they are trying to accomplish. This is what
is articulated in a mission statement.
Many teams fall into this trap, too. They write team
mission statements only because they are "supposed to." These statements are
vague and general in nature and these teams suffer from a distinct lack of
direction. One of the first investigative actions when dealing with
dysfunctional teams is to investigate team understanding of their mission and
goal - mission statement notwithstanding.
Teams often don’t know what level of
decision-making, problem-solving
or implementation is expected of them.
Authority and Accountability:
Employees win when they know their limits and
boundaries. Teams often don’t believe that management will let them do this or
that. Teams often don’t know what level of decision-making, problem-solving or
implementation is expected of them. They don’t know if they are allowed to spend
money, or how much they can spend, or how do they determine what to spend it on.
Authority and accountability on teams are dynamic issues, not static barriers.
While the changing nature of team authority and accountability makes it
difficult to define these limits and boundaries for, it is a critical success
factor and must be addressed as clearly as possible.
Team Values:
One of the ways to determine team boundaries is to
establish the values for the team in terms of their goals or performance
objective. It is sometimes useful to redefine the "values" buzz word as "what’s
important." Team values as they apply to a project might include such "what's
important" issues as "quality versus quantity," "cost versus service," "return
on investment," "time investment versus anticipated returns," "employee
satisfaction versus cost savings," "safety versus efficiency," and issues of
"how much, how fast, how long, how often."
Reward, Recognition and Celebration:
Employees win when they know that their efforts are
appreciated. Organizations need structured reward, recognition and celebration
activities. Teams need to know that someone recognizes their efforts and cares
about them. A paycheck does not do the job of saying: "I know and I care."
Teaming and working in teams takes a great deal of time, effort, commitment, and
emotional investment. Teams need to know the answer to the intrinsic question,
"What’s in it for me?" That answer is often an intangible, something like "I
feel good about my contribution." Organizations must send the message that team
efforts are recognized and rewarded.
Organizational Support:
Employees win with visible organizational support.
While we hear of examples of individual teams thriving in environments where
little or no management support exists, the reality of team success is that they
need visible and sustained management support if they are to prosper. A team
member is a very intelligent and discerning being. They can tell almost
immediately when they do or do not have true management support of their team
structure.
Showing support is a difficult management challenge.
Employees can always tell when management support falls into the category of lip
service. Unfortunately though, even with sound management support the employee
perceptions can be negative. Actions in our organizations can belie their
intent. It is like the old saying: "We judge others by what they actually do. We
judge ourselves by what we intend to do." Even when management is truly
committed to a team structure, supporting the teams is simply not enough.
Management must visibly and continuously support the teams ... an
important distinction. This is not unlike the sales training adage: People
don't care how much you know until they know how much you care.
Supporting teams in organizations is liking riding a
bicycle uphill. One must continuously pedal or the backward momentum rapidly
exceeds the progress. In terms of visible management support, as in cycling
uphill, there is little forward momentum. If organizations try to "coast" in
their visible support of teams they will lose ground disproportionately.
Management support of teams must be constant, visible, and sincere.
Have A Plan:
Employees win when they are involved in an overall
strategic plan. For this to occur, management needs to have a strategic plan
that involves the team structure as a component of that plan. This is a critical
component for success.
The Obligation of Leadership:
Employees win when management knows what they are doing
and what they have gotten themselves and their organizations into in terms of
teams. Organizations have a moral obligation to know what is involved in moving
to teams. They must know all about the training requirements, the management
commitment, the employee commitment, the costs, the organizational changes
necessary, the time commitment and the emotional investment, to name just a few
issues. To many, this is simply common sense. Surprisingly, some organizations
will implement drastic re-structures to a self-directed team structure or to a
cross-functional team structure, and the implementing groups have never even
seen or experienced a self-directing team in action.
If teams are so great then why do some hate them so
much?
The answer probably lies somewhere in these preceding
issues. The real challenge is not to identify why is it that your teams
aren’t working. Most members of dysfunctional teams can probably already do
that, and not at the heady price of an expert consultant. The real challenge
lies in identifying and solving the issues associated with dysfunctional
teams. Once again, most team members can usually also give some of answers that
we need to make teams work in our organizations. Therein lies the nature of the
success of the team structure: the people doing the job are the ones in the best
position to make the decisions. Any good consultant knows this and includes
employee input as a component of their work. There is wisdom in the well-worn
definition of a consultant: A consultant is someone, who, when you ask them
what time it is, looks at your watch to give you the answer ... and then gets to
keep your watch.
References and Resources:
- Training Magazine, October, 1994,
Lakewood Publications, Minneapolis, MN
- Teampower, by Clay Carr, 1992,
Prentice-Hall, Inc., Englewood Cliffs, NJ
- In Search Of Excellence, Tom Peters &
Robert Waterman, 1982 Warner Books, NY
- The Team Handbook, by Peter Scholtes,
et al. Joiner Associates, Madison, WI
- Implementing Self-Directed Work Teams,
by Loren Ankarlo, CareerTrack Publications, Boulder, CO (800)334-6780
- Overcoming the Top Ten Self-Directed Team
Stoppers, By Darcy Hitchcock. Journal for Quality and Participation,
December 1992: 42-47
***
Vilis Ozols, MBA, CSP, (www.ozols.com) president of the
Ozols Business Group in Golden, CO, is a motivational business speaker and
leadership consultant. He is the author of 3 books, he's
a former pro beach volleyball player and he has spoken
to businesses in all 50 U.S. states. (800) 353-1030.
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